I have been running Enclothed Cognition for about 3 years now and it has been one of the best decisions of my life. Not only was it a creative outlet and a form of expression, but it acted as a resumé supplement since I wanted to get into the fashion industry. As you know, Enclothed Cognition is a place where I share my personal style and what products I am loving at the moment. Yet, I have always wanted it to be more than that.

In the past year, I focused more on defining what Enclothed Cognition is and have even conducted two interviews (Claudia Jordan and my boyfriend) regarding their take on dressing with confidence. I adored this new segment of my blog…but it still was not enough for me.

Related: Enclothed Cognition – My Boyfriend

The Epiphany

My friend and fellow blogger, Sheila, had a post dedicated to the rebranding of her blog and how fulfilling the change has been. She used to focus on fashion and lifestyle, but decided she wanted to be a boss babe and worked so hard to turn her blog into a business. Reading this post was incredibly inspiring to me and it made me reflect on Enclothed Cognition and the direction it was moving in.

I knew I wanted to provide more meaningful content to my readers, without letting go of my passion for style. The fashion industry and the role of the blogger specifically, can get a bad rep for being superficial and does not contribute to the overall good of society. I am not saying all brands, influencers, etc. are like that, but it can be perceived this way by some. 


Fashion & Self-Love

Thus, I decided to rebrand into Enclothed Cognition: Fashion & Self-Love. I will still be providing the same content (OOTD’s, product wishlists, etc.), but will also be interweaving a lot more lifestyle and social related topics. For instance, I want to delve more into things such as body image, career goals, feminism and even happiness. I’ll be delivering this content through personal experience and through the eyes of a few people I will interview. That being said, if there is anything you want me to touch upon, please leave it below in the comments!

Related: A Thought on Self-Confidence

Thank you so much for growing with me and Enclothed Cognition. It means the world to me that you come to read this little blog of mine. I promise more frequent and fresh content coming your way very soon!

# # #

October 23, 2017


I’m so excited for this new direction! I don’t tend to read fashion blogs, but I read yours because I not only like your style but I also appreciate the extra paragraphs you write about life and your opinions, and I’m excited to see more of them. 🙂

Hi Keri, first of all thank you for stopping by my blog and your sweet comment! 🙂 Love what you have done with yours, and it’s really great to read not just about fashion but also about real life and living (I agree with Kate from the comment). I just started blogging 2 months ago, and it had already changed my lifestyle a lot. Keeping up with a blog is a lot of work, but at the same time it does inspire us to share our passion with others. Keep up with your amazing work and look forward to read your next post!

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Awww yay!!! I’m so happy to hear that my post inspired you to take a fresh direction. I am loving that you want to include more social topics, especially self-love and feminism! Our blogs are such powerful platforms and to know that there are women out to who use it to speak their mind is amazing!!


It sounds like such an awesome new direction for your blog! One of the things I love about blogging is how it’s completely up to the blogger to decide what to blog about – it’s so good to see you moving onto something new and getting inspired and energised again! 🙂

Hope you’re having a lovely weekend!

Away From The Blue Blog

I can’t wait to read your fresh new content. I lovee your writing style and congrats on working on your blog for 3 years now. I’ve had my blog for about 2.5 years now and I’m constantly thinking about rebranding it as well. I love how blogging really helps you to always self-improve.


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