Paratodo (“for all” in Spanish) is a Philadelphia-based clothing company with a philanthropic twist. Their product line offers an array of fresh, clean designs that often correspond to the current charity they are working with. After all, 25% of Paratodo’s profits are donated to that specific cause. Paratodo hopes to bridge the gap between fashion and humanitarianism. I have had the pleasure of interviewing one of the founders, Francis Young, to learn more about Paratodo.
What was the inception of Paratodo?
Paratodo began when I was studying abroad in Costa Rica and meeting so many people who were following their passions to later lead them to their future careers. I was a double major (Criminal Justice / Spanish) but had no idea about what to do after college as I didn’t want anything to do with CJ. I was modeling and working at Ps&Qs at the time and I had always loved streetwear and menswear but always considered it a personal vice more than a career path. And although I didn’t want to do anything with my cj degree, I still wanted to help people, so I came up with the concept to help people accordingly through something I was passionate about: clothing.
Each collection focuses on a different cause? How do you choose a charity?
Yes, each season (SS and AW) focuses on a different cause, so our original AW16 season was dedicated to PAWS. This SS17 season is dedicated to Waves For Water.
We pick the charities based on what we feel as though needs more attention paid towards that issue. We then research organizations to make sure they’re transparent and reliable.
Brands are becoming more and more transparent. They narrate and share behind-the-scenes. Is this important to Paratodo as well?
Transparency is extremely important to us, and that is why we try to be involved the charities and organizations as much as possible. That’s why we utilized W4W’s Clean Water Couriers program to actually go and deliver water filters in Ecuador. We did a pilot drop off to establish a personal connection with the towns were aiding, and we will be returning in September with the bulk collection of what we had accumulated over the season.
Do you draw inspiration from Philadelphia?
Of course we draw inspiration from Philadelphia, especially in terms of which charities we work with; we want to work with more local charities in future. We also draw inspiration from our own unique interests and perspectives coming from Philly and then finding the correlation between other cities too.
If someone is coming to Philadelphia for the first time, where would you take them?
Haha that’s a hard question because there’s so much to see, but it couldn’t be fit all in one day. However, if I had to choose a few things to do in one day they’d be: the barnes foundation, Phillips steaks, Khmer kitchen, South Street, world cafe live if there is an artist playing, and oddly (only because I’m a big fan of graffiti) around Kensington. That would give people a very interesting and local perspective of the city in my opinion.
Favorite song right now?
Honestly I’ve been listening to a lot more electronic music, and right now my favorite is by a producer named Non Drifter and the song is “Same Thing.” But if i had to choose something a little more mainstream, it would probably be either “Guerra” by Residente or “Really Doe” by Danny Brown.
The streetwear trend has certainly been on the rise the past few years. Do you think Paratodo is part of this culture?
Hmmm I have a mixed perspective about what exactly streetwear is now. Pre-2012, street brands like Stussy, Supreme, The Hundreds, 10 Deep, etc were the giants of streetwear, but now there are brands like Vetements, Gosha Rubchinski, or Public School, which add and element of sophistication I suppose to the genre and are different from my original impression of streetwear. I guess that’s what’s fun about it; it can change while still keeping the original players in the game. In that regard, I do think Paratodo is streetwear, which is probably more apparent through our graphic tees than anything. Streetwear is also known for being carefree and rebellious which is an attitude I like to have when designing.
Where do you see Paratodo in 5 years?
In 5 years, id like to have donated over 50,000 to charities in total. I also see us having a few more retail accounts, hopefully some abroad as well. And I’d like for us to have a high profile collaboration with another brand. I have high hopes and expectations for the company, and I don’t want to get lazy once we make a break through haha.